“A bike ride is an escape from sadness” James E. Starrs
Sometimes fortuitous and exceptional encounters happen that inspire us to reflect on the meaning of life or simply open our mind – even if for a moment. This is the story of Jasper Khudha Buksh, a 31-year-old Canadian boy who decided to momentarily press “STOP” to his everyday life and devote himself to a project that will last 3 years: visiting wine cellars and oil mills around Italy, Spain and France, all on a bicycle to convey a message of environmental sustainability and love for nature, but also to overcome a challenge with himself.
Let’s take a step back: Jasper, of Pakistani origins, in everyday life is a person that we in Italy would define as a businessman, but also a self-made man, who had the famous opportunity to make a change in his life, thanks to a strong passion and an innate curiosity for wine and food, succeeding in transforming it into a profession, as well as a great personal elegance that has allowed him to be also a testimonial of a well-known Canadian tailoring brand, Gianpaolo Mazzotta, who creates for Jasper tailor made garments in perfect Italian style. Thanks to a system that rewards meritocracy, Jasper has become General Manager of one of Toronto’s most popular restaurants, the Buca, named among the 100 best restaurants in Canada, famous and appreciated for the excellent proposal of Italian cuisine and that for the love of the Belpaese has even started to produce and serve its own cured meats to convey the values of craftsmanship and homemade that the whole world envies us. These values, in fact – are at the origin of Jasper’s journey: experience and understand the “Italian way” in order to return to Canada and share with the customers and the staff of the restaurant what makes our products unique.
Thus, the journey of this young enthusiast, not only of wines but also of oils and typical products, starts with a Cannondale bike ordered from Canada and collected in Jesolo (Ve).
The idea of taking a break from the so-called daily life and returning enriched by such an experience makes us reflect on the value we give to things and how much good a journey of discovery can do to the soul, especially if done with such an environmentally friendly and positive spirit, that makes us want to follow Jasper’s example.